The Fórum E-Commerce Brasil is the largest e-commerce event in Latin America, bringing together industry professionals, leaders, and companies to share knowledge, trends, and business opportunities. In its latest edition, the event welcomed around 62,000 participants and more than 800 speakers across an intense program of content, networking, and innovation.
The scale of the Fórum E-Commerce Brasil required a solution capable of organizing large volumes of content without creating friction for the audience. The goal was to offer a digital experience that allowed participants to quickly find talks, follow schedules, discover exhibitors, and access relevant information directly from their phones.
The Fórum E-Commerce Brasil app was designed to remove barriers between participants and the event's most important information. The platform made content more accessible, simplified navigation across event spaces, enabled attendees to build a more personalized experience, reduced operational questions, and allowed participants to focus on what really mattered: learning, connecting, and creating opportunities.
The schedule brought together all talks and activities in a single digital environment, allowing participants to organize their own content journey.
The interactive map made it easier to locate exhibitors and areas of interest, making navigation throughout the event more intuitive and helping participants make better use of their time.